Thursday July 29th 2010

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Damon Douglas on IML

Idea Markup Language (IML) is a mind technology that increases writing speed.

Here is a testimonial I received from Damon Douglas about his first IML experience.

“I really liked the IML experience. It helped me to get a handle on my thoughts and focus better. Putting a {tag} or {?question} helped me to move on and deal with it later without having to dwell. I have a firm handle on what I want to accomplish now. I think I will continue with it. Thank you again for sharing it.”

If you want to test if IML increases your writing speed, contact David Engel and ask to join the IML wiki.

Tap Monopoly Mindshare


Bring logos to life by tweaking objects that people are already familiar with.

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How to manage outsourced developers

Effectively communicating with your outsourced development team can save you a lot of money.

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IML

Idea Markup Language Logo
“What if we could transform outlining into an intuitive process that made all the steps of writing flow together in harmony?” (June 17)

Idea Markup Language (IML) may do just that.

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Outlining is the most difficult step of the writing process

Steps of Writing
Too often writers get stuck because they’re skipping the outlining stage of the writing process.

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Grassroots Advertising With No Money Down

Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront.

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Prospect Theory eMindset Explained

The Prospect Theory eMindset is a one page summary of Prospect Theory–chunked into simple facts, questions, and visualizations.

View Prospect Theory eMindset
Information is presented in parallel. Readers can jump around in whatever way “fits” their brain best. Many discover this is a faster way to learn than reading sentence by sentence.

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Sensory Headline

'How to save two hours per week' v. 'How to go home at 3:00pm next Mon'

Winning ads stimulate more than the intellect. Consider these two headlines.

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Decision Dyad

Sitting face-to-face in a dyad

David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after–decision.


David: Tell me what a decision is.

Greg: A decision is a mental, strategic move, in order to avoid some future consequence.

David: Thank you. Tell me what a decision is not.

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Advertisers, Don’t Get Fenced Out

Traumatized customers erect fences

February 1, 2010. I woke up as my friend shouted, “Oh my God. They stole everything.”

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