Monday September 6th 2010

Branding won again: Clear eyes

Today I went eye-drop shopping.

There were so many choices on the shelf. Then, suddenly, the voice of Ben Stein guided me to the product I had been brainwashed to buy through all the TV commercials I watched as a kid.

Clear Eyes got the sale because of they constantly branded the message into my head

 
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Post Published: 12 November 2009
Author: David Eisaiah Engel
Found in section: Copywriting

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