‘B2B’ Archives
1 trick to increase B2B email response rates
Here is one trick that will immediately increase your response rates: make your emails look like they're coming from a detail-oriented person. These three elements will help you pull it off: Make the email come from the same IP of the email domain (this will eliminate "sent on behalf of" disclosure that many email programs make) Suggest a [...]
How much do your products cost?
One of the questions that B2B customers are typing into Google on mobile is, "how much do products cost?" What kind of results are they getting back? Chances are, the answer to their question is buried in a PDF document or some desktop formatted page--not easily accessible on mobile. Imagine what that B2B viewer is doing when ask search [...]