‘Copywriting’ Archives
Damon Douglas on IML
Idea Markup Language (IML) is a mind technology that increases writing speed. Here is a testimonial I received from Damon Douglas about his first IML experience. "I really liked the IML experience. It helped me to get a handle on my thoughts and focus better. Putting a {tag} or {?question} helped me to move on and deal with it later without [...]
IML
"What if we could transform outlining into an intuitive process that made all the steps of writing flow together in harmony?" (June 17) Idea Markup Language (IML) may do just that. (more...)
Outlining is the most difficult step of the writing process
Too often writers get stuck because they're skipping the outlining stage of the writing process. (more...)
Grassroots Advertising With No Money Down
Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront. (more...)
Sensory Headline
Winning ads stimulate more than the intellect. Consider these two headlines. (more...)
What would you like to be known for?
Here's how to start the branding process without spending 5 months and $1,000,000. (more...)
Bio with a ‘big idea’
Very few bios have a big idea. The big idea in this bio = you can have a relationship with food... and it can be healthy. (more...)
Define: Big Idea in Advertising
Big ideas are fresh and provoking ideas that hold a viewer's attention. (more...)
Swine Flu News Article
This article was written as an experiment in October of 2009. It was never published. (more...)
What would you eat if you could CHEAT?
I forgot to mention in the post about CheatRX.com that I wrote the tagline, "What would you eat if you could CHEAT?"
