‘B2B Marketing Blunders’ Archives
A stock & custom promotional display catalog arrives in David's mailbox. But, David's in interactive advertising and will never need to buy those products. They could have figured that out by crawling engeljournal.com, which they already had on file. Now, David will have to discard that catalog. It's sad to see a tree die in vain.
I've decided to start compiling all the stupid mistakes that B2B marketers/sales people make because of bad data. Here's #1: