‘Imagination’ Archives
2010: A RENAISSANCE IN PERSUASION
As we start the 10's, the landscape of advertising will become even more shaky for those who rely on "what used to work." (more...)
Invention is explaining the obvious
Obvious does not mean what everyone else sees. Yet, when the inventor explains it, it suddenly becomes obvious to everyone else.
Social Advertising
Let people make their own advertisements for your product in their Facebook pictures. (more...)
Social Networks: The digital red carpet
Social networks allow the everyday person to write their biography and share it with the world in a way that -- in the past -- was reserved for the super-famous. (more...)
Passwords reinvented: easy to remember, hard to crack
How do you make passwords for the cloud that are hard for hackers to guess yet easy to remember? Below is a transcript of the video. It was prepared in a hurry and may contain spelling errors. (more...)
911 video scares criminals
(Future of 911) -- Dialing 911 starts a video recording that is uploaded to a server in real-time. Records are kept online, even if the phone breaks. Below is a transcript of the video. It was prepared in a hurry and may contain spelling errors. (more...)
Weather Dashboard in Call Centers
How about a tiny dash board on every call center operator's computer that shows the weather where the caller is? (more...)
StumbleUpon iPhone Infomercials
Here's an idea for an app: Shake the iPhone and a new deal comes across the screen. (more...)
Memoirs: FBook Auction
Back in 2005, when I was at USC, I created a site called FBookAuction. The site allowed users to auction off ownership to groups on Facebook. The new owner could send marketing messages to the group. (This was before Facebook apps.) The idea was to give Facebook entrepreneurs a way to make money by aggregating groups of people that an [...]
Imagination > Knowledge. Capture it.
Lunch today was with the inventor of the brain organizer iPhone app, Nicholas Mac Connell. We were talking about how imagination is more important than knowledge. I use Nicholas' product, the brain organizer, to capture my imagination while writing ads. When the many scattered ideas come into my head, I'm able to file them in the brain [...]
