‘Portfolio’ Archives
Tap Monopoly Mindshare
Bring logos to life by tweaking objects that people are already familiar with. (more...)
New David Engel Ad Portfolio
The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.
New Website for Real Estate Client
I just finished a new website for a San Diego real estate investment firm. The client paid a huge compliment... (more...)
Bio with a ‘big idea’
Very few bios have a big idea. The big idea in this bio = you can have a relationship with food... and it can be healthy. (more...)
Swine Flu News Article
This article was written as an experiment in October of 2009. It was never published. (more...)
What would you eat if you could CHEAT?
I forgot to mention in the post about CheatRX.com that I wrote the tagline, "What would you eat if you could CHEAT?"
Re-Writing a Weight Loss MLM
Here is an ad written in for a MLM in the weight loss industry. Instead of giving it the regular look of an MLM, I gave it a news appeal. Sales people are now 'weight loss hosts.' The term multi-level marketing is redefined to Weight Loss 2.0. (more...)
Social Proof: CHEAT™ Banner
This banner ad won't be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.
Ad Concept: Guess What
In a world of advertising sameness, I thought this would be an different concept to try. Although not specific, it could be narrowed down by calling out the audience like, "Hey dieters, guess what."
