‘The David Engel Experience’ Archives
Nail the first draft, you creative director… you
Creative people don't like being told what to do. They don't like their work criticized. They're typically iconoclasts, which is why they sought a career as a designer (copywriter, or whatever) in the first place. That said, it's still possible to nail the first draft without making them totally hate you. (more...)
2010
In early 2010, I wrote a blog post called 2010:A Renaissance in Persuasion. I announced that I was on a journey to find better ways of advertising. I wrote, "perhaps will be unlike anything we have called advertising before." That is exactly what happened with Company Data Trees. (more...)
Why do people keep logging into sites like Facebook?
Many people are charting their life experiences on websites like Facebook, MySpace and Twitter. (more...)
Reference Check Your College Study Group
When college programs rely heavily on group work, choosing a group can make or break the learning experience. Many students choose groups blindly, facing the nightmarish possibility of getting stuck with... slackers! If I were a professor, I'd announce on the first day of class that everyone will be working in groups... and they should pick [...]
Decision Dyad
David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after--decision. David: Tell me what a decision is. Greg: A decision is a mental, strategic move, in order to avoid some future consequence. David: Thank you. Tell me what a decision is not. (more...)
Advertisers, Don’t Get Fenced Out
February 1, 2010. I woke up as my friend shouted, "Oh my God. They stole everything." (more...)
David Engel’s Self Interview
David interviews himself about creativity, form and function in advertising.David: So, what is an advertising inventor? Engel: It's my way of telling the world that I'm an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to [...]
Map Decision: Tension & Release
This is my personal experience of tension and release around a driving decision. Monday, March 1, 2010 On my way to meet a friend today in Carlsbad, I opened my iPhone to get directions. The map suggested that I take Jefferson Street. But, I already envisioned taking the 5 and exiting Carlsbad Village Dr. Tension. "Whoa... This map is [...]
