‘The David Engel Experience’ Archives
Decision Dyad
David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after--decision. David: Tell me what a decision is. Greg: A decision is a mental, strategic move, in order to avoid some future consequence. David: Thank you. Tell me what a decision is not. (more...)
Advertisers, Don’t Get Fenced Out
February 1, 2010. I woke up as my friend shouted, "Oh my God. They stole everything." (more...)
David Engel’s Self Interview
David interviews himself about creativity, form and function in advertising.David: So, what is an advertising inventor? Engel: It's my way of telling the world that I'm an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to [...]
Map Decision: Tension & Release
This is my personal experience of tension and release around a driving decision. Monday, March 1, 2010 On my way to meet a friend today in Carlsbad, I opened my iPhone to get directions. The map suggested that I take Jefferson Street. But, I already envisioned taking the 5 and exiting Carlsbad Village Dr. Tension. "Whoa... This map is [...]
