http://www.engeljournal.com/grassroots-advertising-with-no-money-down/copywriting/2010/05/19/ Wed, 02 Nov 2011 14:18:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.engeljournal.com/grassroots-advertising-with-no-money-down/copywriting/2010/05/19/comment-page-1/#comment-834 Derek Thompson Thu, 05 Aug 2010 07:58:03 +0000 http://www.engeljournal.com/?p=1748#comment-834 Hi David, I think this is an interesting advertising model which can grow organically. My only observation is that, if each 'Joe' is also potentially acting as an ambassador for your business, that they also need to have 'a story' that is unambiguous and highlights the pluses of your product or service. Hi David, I think this is an interesting advertising model which can grow organically. My only observation is that, if each ‘Joe’ is also potentially acting as an ambassador for your business, that they also need to have ‘a story’ that is unambiguous and highlights the pluses of your product or service.

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