New David Engel Ad Portfolio
The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.
David Engel’s Self Interview
David interviews himself about creativity, form and function in advertising.
David: So, what is an advertising inventor?
Engel: It’s my way of telling the world that I’m an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to blend both form and function into my work.
Map Decision: Tension & Release
This is my personal experience of tension and release around a driving decision.
Monday, March 1, 2010
On my way to meet a friend today in Carlsbad, I opened my iPhone to get directions.
The map suggested that I take Jefferson Street. But, I already envisioned taking the 5 and exiting Carlsbad Village Dr.
Tension. “Whoa… This map is telling me one thing, but I’m thinking another.”
“Fuck the map.” I decided to take the route that was already in my mind.
In that moment, the tension went away.
What would you like to be known for?
Here’s how to start the branding process without spending 5 months and $1,000,000.
NLP Eye Cues: Remember Right
Neuro Linguistic Programming (NLP) teaches that the brain can access Visual, Auditory, and Kinesthetic representational systems by moving the eyes. These eye movements are called NLP eye cues.
“How To” Art: Puzzle eMindset
I just finished the Puzzle eMindset.
To me, this piece stands on the border of art and “how to” literature.
Joomla Programmer Pre-Interview Questions
I added a new piece to my Google Knol Collection, Mastering the Pre-Interview.
The piece, titled Joomla Programmer Pre-Interview, is a series of questions that reveal a Joomla coder’s skill. I recommend asking some or all of these questions before hiring a Joomla coder.
New Website for Real Estate Client
I just finished a new website for a San Diego real estate investment firm.
The client paid a huge compliment… Read the rest of this entry »
Bio with a ‘big idea’
Very few bios have a big idea.
The big idea in this bio = you can have a relationship with food… and it can be healthy.
