This video describes the circular design concept for the domain keychain search engine we invented in 2010.
In the world of data mining, computers are known as Robots. TRIM+P (see definition #4) arose from the need to explain the complicated functions that Mobile+Positive performed in a simple fashion.
The idea that Alek and I had was demonstrate the benefits of Mobile+Positive through story. This actually how I met Mark Leggett. I searched the web through and through for someone who not only designed the style that I wanted, but also had a great sense of humor.
We started with a background for our Twitter page. TRIM+P needed a setting, a place where the user could picture him doing all the data mining and crunching for Mobile+Positive…
Mobile+Positive was designed to help ad salespeople predict which companies needed to purchase mobile advertising media. The benefit to the salesperson would be spending less time with lookers–and more time with buyers.
The TENS Number stands for Tree Electronic Numbering System.
The TENS Number is a 10 digit number designed to identify a company. What made it different than a DUNS number is the TENS number could be looked up by any of a company’s domains.
In June 2010, we finished the mobile intelligence report.
It was a sales tool for my mobile agency. We were building mobile websites, and we needed to show marketers that their current websites didn’t look so good on mobile. Hence, the need to hire us!
Designed in the summer of 2010, Press Pass was a mobile news syndication service. We designed it to build an email subscriber base for our ad agency. I served as creative director & copywriter on the project. Jed Bridges did the design.
Today I published a one sheet that I’m proud of. It covers how a business can respond to negative reviews online.
In this one sheet, I introduce an acronym, R.E.S.T. It reminds you to be relaxed, empathetic, specific and trustworthy when responding to a bad review online. Special thanks to Logan Lidster for contributing your insights about how to respond to a review and to Nicholas MacConnell for encouraging me to develop an acronym.
What I like most about this piece is that so many complicated lessons have been boiled down into a single sheet of paper that’s understandable and catchy. I guess all those years of brain training are paying off, huh Nic?Negative Reviews: The 4 elements of a good response
I also created a slideshow for the R.E.S.T. method. Hosted by Slideshare.
I’m heading out to the MMA’s Round Table dinner in San Diego right now. These are some questions that Michael Becker, the Managing Director of the MMA, North America, sent before the event for the group to answer. I’m turning it in last minute, but here is my homework:
1. Messaging can take many forms from simple SMS to push notifications and many other forms, so how should marketers prioritize their efforts and build effective mobile engagement strategies?
Start with mobile search. For most marketers, it’s the least expensive and most data-rich place to get your feet wet. I would recommend making a list of questions that customers are typing into Google about your product. Then, choose the top 3 that they are likely searching for on mobile. Build mobile ad words campaigns around that. You’ll get a ton of data that you can use to learn more about your mobile customer, and it doesn’t have to be expensive.
A brand is essentially the personality of a product. If your product were human, what would its personality be like?
From early carvings of primitive gods to modern day films, like “Toy Story,” mankind has been relating to products as if they were people–as if they had personalities. (This is called anthropomorphism.) When you define the personality of your product, you are tapping into a central theme of human nature.
If you just typed this question into Google, you’re probably asking one of two things:
- What type of business needs advertising?
- What types of customers is a business trying to reach with its ads?