Define: Big Idea in Advertising
Big ideas are fresh and provoking ideas that hold a viewer’s attention.
2010: A RENAISSANCE IN PERSUASION
As we start the 10′s, the landscape of advertising will become even more shaky for those who rely on “what used to work.”
2010: Time to discover new ways to help consumers make buying decisions.
Swine Flu News Article
This article was written as an experiment in October of 2009. It was never published.
What would you eat if you could CHEAT?
I forgot to mention in the post about CheatRX.com that I wrote the tagline, “What would you eat if you could CHEAT?”
Invention is explaining the obvious
Obvious does not mean what everyone else sees.
Yet, when the inventor explains it, it suddenly becomes obvious to everyone else.
Obvious. Why didn't I think of that?
Social Advertising
Let people make their own advertisements for your product in their Facebook pictures.
Photographer: Mickey van der Stap
Social Networks: The digital red carpet
Social networks allow the everyday person to write their biography and share it with the world in a way that — in the past — was reserved for the super-famous.
Photographer Alan Light / Academy Awards 1988
Passwords reinvented: easy to remember, hard to crack
How do you make passwords for the cloud that are hard for hackers to guess yet easy to remember?
Below is a transcript of the video. It was prepared in a hurry and may contain spelling errors. Read the rest of this entry »
911 video scares criminals
(Future of 911) — Dialing 911 starts a video recording that is uploaded to a server in real-time. Records are kept online, even if the phone breaks.
Below is a transcript of the video. It was prepared in a hurry and may contain spelling errors. Read the rest of this entry »
Misconception – why it happens
The red pieces below represent communication between two people in the form of words, expressions, voice tones, touch, smell, taste, etc.
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