Misconception – why it happens
The red pieces below represent communication between two people in the form of words, expressions, voice tones, touch, smell, taste, etc.
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Weather Dashboard in Call Centers
How about a tiny dash board on every call center operator’s computer that shows the weather where the caller is?
StumbleUpon iPhone Infomercials
Here’s an idea for an app: Shake the iPhone and a new deal comes across the screen.
Re-Writing a Weight Loss MLM
Here is an ad written in for a MLM in the weight loss industry. Instead of giving it the regular look of an MLM, I gave it a news appeal. Sales people are now ‘weight loss hosts.’ The term multi-level marketing is redefined to Weight Loss 2.0.
New Articles about Hiring
Check out these articles I just wrote to read through the B.S. on resumes. There’s a way to identify real talent before you even talk to a candidate.
Give me an example, please
Just wanted to mention some exciting points while I’m in the middle of writing an article on effective Pre-Interviewing techniques.
Branding won again: Clear eyes
Today I went eye-drop shopping.
There were so many choices on the shelf. Then, suddenly, the voice of Ben Stein guided me to the product I had been brainwashed to buy through all the TV commercials I watched as a kid.
Memoirs: FBook Auction
Back in 2005, when I was at USC, I created a site called FBookAuction.
The site allowed users to auction off ownership to groups on Facebook. The new owner could send marketing messages to the group. (This was before Facebook apps.)
The idea was to give Facebook entrepreneurs a way to make money by aggregating groups of people that an advertiser would target (e.g. people with allergies). And to give advertisers (e.g. allergy drug company) a way to send marketing messages to their target audience.
It didn’t work.
Social Proof: CHEAT™ Banner
This banner ad won’t be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.
Ad Concept: Guess What
In a world of advertising sameness, I thought this would be an different concept to try.
Although not specific, it could be narrowed down by calling out the audience like, “Hey dieters, guess what.”
