Posts Tagged ‘advertising’
Grassroots Advertising With No Money Down
Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront. (more...)
Sensory Headline
Winning ads stimulate more than the intellect. Consider these two headlines. (more...)
Advertisers, Don’t Get Fenced Out
February 1, 2010. I woke up as my friend shouted, "Oh my God. They stole everything." (more...)
New David Engel Ad Portfolio
The new David Engel Ad Portfolio is out. Thank you to all the fantastic clients who gave these ideas a chance to be born.
David Engel’s Self Interview
David interviews himself about creativity, form and function in advertising.David: So, what is an advertising inventor? Engel: It's my way of telling the world that I'm an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to [...]
Define: Big Idea in Advertising
Big ideas are fresh and provoking ideas that hold a viewer's attention. (more...)
2010: A RENAISSANCE IN PERSUASION
As we start the 10's, the landscape of advertising will become even more shaky for those who rely on "what used to work." (more...)
Branding won again: Clear eyes
Today I went eye-drop shopping. There were so many choices on the shelf. Then, suddenly, the voice of Ben Stein guided me to the product I had been brainwashed to buy through all the TV commercials I watched as a kid. (more...)
