Posts Tagged ‘B2B’
B2B Marketing Blunder #2
A stock & custom promotional display catalog arrives in David's mailbox. But, David's in interactive advertising and will never need to buy those products. They could have figured that out by crawling engeljournal.com, which they already had on file. Now, David will have to discard that catalog. It's sad to see a tree die in vain.
B2B Marketing Blunder #1
I've decided to start compiling all the stupid mistakes that B2B marketers/sales people make because of bad data. Here's #1:
CSV List of NAICS Codes
For those of you needing a comma separated list of 2002 NAICS codes in a text (.txt) file, here you go! (more...)
Tiny email line that got a 23% response rate
Back in April 2009, I worked in B2B telephone sales. I found that this email tag line - when combined with a voicemail - would average a 23% response rate on the first call... on a COLD CALL. (more...)
BQE ROI Calculator
When I was a sales rep at BQE Software in Torrance, CA, I cracked the code of how to calculate a realistic return on investment for the BillQuick Time & Billing software. The ROI Calculator cut the sales cycle down by showing realistically how much cash a company was bleeding across 6 different expense factors. Bleeding that only BillQuick [...]
Persuading CEOs to talk
While at BillQuick software, I co-wrote the first report book. It turned out to be a very persuasive marketing piece. (more...)
