Posts Tagged ‘concepts’
IML
"What if we could transform outlining into an intuitive process that made all the steps of writing flow together in harmony?" (June 17) Idea Markup Language (IML) may do just that. (more...)
Outlining is the most difficult step of the writing process
Too often writers get stuck because they're skipping the outlining stage of the writing process. (more...)
Grassroots Advertising With No Money Down
Advertisers can use this pay-per-performance, grassroots model to pass out samples with little to no cash upfront. (more...)
Prospect Theory eMindset Explained
The Prospect Theory eMindset is a one page summary of Prospect Theory--chunked into simple facts, questions, and visualizations.Information is presented in parallel. Readers can jump around in whatever way "fits" their brain best. Many discover this is a faster way to learn than reading sentence by sentence. (more...)
Sensory Headline
Winning ads stimulate more than the intellect. Consider these two headlines. (more...)
Decision Dyad
David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after--decision. David: Tell me what a decision is. Greg: A decision is a mental, strategic move, in order to avoid some future consequence. David: Thank you. Tell me what a decision is not. (more...)
David Engel’s Self Interview
David interviews himself about creativity, form and function in advertising.David: So, what is an advertising inventor? Engel: It's my way of telling the world that I'm an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to [...]
Bio with a ‘big idea’
Very few bios have a big idea. The big idea in this bio = you can have a relationship with food... and it can be healthy. (more...)
2010: A RENAISSANCE IN PERSUASION
As we start the 10's, the landscape of advertising will become even more shaky for those who rely on "what used to work." (more...)
Swine Flu News Article
This article was written as an experiment in October of 2009. It was never published. (more...)
