Posts Tagged ‘Copywriting’
IML
"What if we could transform outlining into an intuitive process that made all the steps of writing flow together in harmony?" (June 17) Idea Markup Language (IML) may do just that. (more...)
Outlining is the most difficult step of the writing process
Too often writers get stuck because they're skipping the outlining stage of the writing process. (more...)
Sensory Headline
Winning ads stimulate more than the intellect. Consider these two headlines. (more...)
Bio with a ‘big idea’
Very few bios have a big idea. The big idea in this bio = you can have a relationship with food... and it can be healthy. (more...)
Define: Big Idea in Advertising
Big ideas are fresh and provoking ideas that hold a viewer's attention. (more...)
Swine Flu News Article
This article was written as an experiment in October of 2009. It was never published. (more...)
Vehicle Affiliate Ad
Click this link to read the full vehicle affiliate ad I wrote in November 2008 for a campaign using my vehicle affiliate advertising business method. The vehicle affiliate ad pulled in over 200 inquiries on Craigslist in only 2 weeks. Which is remarkable, considering the person displaying the ad was to pay us $35 up front. They would be paid [...]
