Posts Tagged ‘diet’
Social Proof: CHEAT™ Banner
This banner ad won't be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.
CHEAT can’t make you perfect
David Engel on stock photos: 'I hate them.' So, when I needed to find some witty material for a CHEAT™ ad, I posted an ad on Craigslist - encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.
