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Posts Tagged ‘dyad’

Decision Dyad

Author : David Eisaiah Engel Published: April 1st, 2010

Decision Dyad

David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after--decision. David: Tell me what a decision is. Greg: A decision is a mental, strategic move, in order to avoid some future consequence. David: Thank you. Tell me what a decision is not. (more...)

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