Posts Tagged ‘invention’
David Engel’s Self Interview
David interviews himself about creativity, form and function in advertising.David: So, what is an advertising inventor? Engel: It's my way of telling the world that I'm an advertising copywriter and inventor. Copywriters are known for creating beautiful, funny form. Inventors are fascinated with making things function better. My practice is to [...]
2010: A RENAISSANCE IN PERSUASION
As we start the 10's, the landscape of advertising will become even more shaky for those who rely on "what used to work." (more...)
Invention is explaining the obvious
Obvious does not mean what everyone else sees. Yet, when the inventor explains it, it suddenly becomes obvious to everyone else.
Passwords reinvented: easy to remember, hard to crack
How do you make passwords for the cloud that are hard for hackers to guess yet easy to remember? Below is a transcript of the video. It was prepared in a hurry and may contain spelling errors. (more...)
