Posts Tagged ‘psychology’
Prospect Theory eMindset Explained
The Prospect Theory eMindset is a one page summary of Prospect Theory--chunked into simple facts, questions, and visualizations.Information is presented in parallel. Readers can jump around in whatever way "fits" their brain best. Many discover this is a faster way to learn than reading sentence by sentence. (more...)
Decision Dyad
David Engel and Greg Clowminzer use the dyad process to intimately define what every marketer is after--decision. David: Tell me what a decision is. Greg: A decision is a mental, strategic move, in order to avoid some future consequence. David: Thank you. Tell me what a decision is not. (more...)
Map Decision: Tension & Release
This is my personal experience of tension and release around a driving decision. Monday, March 1, 2010 On my way to meet a friend today in Carlsbad, I opened my iPhone to get directions. The map suggested that I take Jefferson Street. But, I already envisioned taking the 5 and exiting Carlsbad Village Dr. Tension. "Whoa... This map is [...]
