Posts Tagged ‘weight-loss’
What would you eat if you could CHEAT?
I forgot to mention in the post about CheatRX.com that I wrote the tagline, "What would you eat if you could CHEAT?"
Re-Writing a Weight Loss MLM
Here is an ad written in for a MLM in the weight loss industry. Instead of giving it the regular look of an MLM, I gave it a news appeal. Sales people are now 'weight loss hosts.' The term multi-level marketing is redefined to Weight Loss 2.0. (more...)
Social Proof: CHEAT™ Banner
This banner ad won't be winning an award any time soon. Still, it makes great use of social proof (testimonials) and is persuasive.
CHEAT can’t make you perfect
David Engel on stock photos: 'I hate them.' So, when I needed to find some witty material for a CHEAT™ ad, I posted an ad on Craigslist - encouraging local people to send in their pics. And, to my surprise, none other than Playgirl Cover model Julian Fantechi responded with a personal photo.
